Speaker: Mr. Philip Chan- ANZIIF, Senior Associate, CIP
Program Title | Product distribution & Insurtech series-Module 1-Product Distribution in General Insurance market |
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Teaching language | Cantonese |
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IA CPD /MPFA (non core) CPD hours | 2 |
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Objective of the program | To provide the participants with the insights on their marketing strategies through the introductions of product distribution policy |
Contents | 1. Definition of Distribution 2. Approaches in setting up Distribution Policy 3. Key elements for Marketing and Sales 4. Customer needs & satisfactions 5. Overview of the Hong Kong general insurance market |
課程標題 | 產品分銷及保險科技系列-單元一-非壽險市場之產品分銷 |
授課語言 | 廣東話 |
IA CPD /MPFA (non core) CPD 進修時數 | 2 |
目的 | 透過介紹產品分銷政策,使參與者加深對市場策略之了解 |
內容 | 1 分銷之定義 2 建立分銷政策之方法 3 市場及銷售之重要元素 4 客戶需求及滿意度 5 香港非壽險市場概述 |